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Muse
‘Metropolitan Muse’ is a bold, conceptual 360° HUB campaign proposal for the fashion label LOUTRE, which was crafted in my third year at university. Rooted in storytelling and cultural exploration, the campaign celebrates a diverse group of creatives and the urban landscape that fuels their inspiration.
Metropolitan
Discovery
LOUTRE at its core present the transient nature of youth, provoking a source of freedom and possibility through its clothing. The dynamic state of the city influences the creatives that call it home. Providing a place that offers opportunities, experiences, and attractions that nurture innovation and fuel artistic expression, making it a fertile ground for creativity to flourish. Only 25% of creatives believe they’re living up to their creative potential, which is partly due to available networks and recognition of their work in an oversaturated industry.
Objectives
Objective One: Develop brand awareness through regular, engaging content, positioning the brand’s values and unique distinctions.
Objective Two: Engage/retain current customers through expanding sources.
Objective Three: Develop brand partnership with appropriate media and brand influencers/ambassadors.
Strategy
Strategy One: Through more engaging Instagram, TikTok and Experiential content which promotes the ‘Metropolitan Muse’ Campaign, presenting current values surrounding Youth Culture and Sustainability.
Strategy Two: Creating a campaign which focuses on current brand values through sources which have not been explored through the brand such as TikTok and Experiential experiences.
Strategy Three: Through paid and earned Press articles, allowing for brand awareness. Along with partnerships in the form of Experiential
experiences. Creating Brand Ambassadors through the idea of the campaign, as well as presence on social media.
Click me to play
Project
Content
* 4 hub campaign images
* 30-second hub campaign film
* Event Deck
* TikTok Assets
* Instagram Assets
* PESO Model Mock-ups
Curated mock-ups of social media assets designed to launch in conjunction with the Spring/Summer 2025 campaign, “Metropolitan Muse.”
This includes both organic and paid social media content, with all assets formatted and presented for Instagram.
Social Media Assets
All assets are aligned with LOUTRE’s visual identity and tone of voice to ensure brand consistency across platforms.
PESO Model Mock Ups
As part of the brief’s outcomes, several mock-ups were developed with the PESO marketing model in mind.
Each was thoughtfully aligned with the brand’s target consumer, tone of voice, and visual identity.
* Paid: ‘Highsnobiety’ Press Feature * Earned: ‘Culted’ Press Feature * Shared: Brand Newsletter * Owned: Website Homepage Activation
Paid
Earned
Shared
Owned