A dynamic, proposed campaign concept developed in collaboration with designer Adam Jones aimed at producing HERO imagery and film. Rooted in the theme of friendship, the campaign is brought to life through the nostalgic lens of a seaside day out, capturing authentic moments of connection, joy, and shared experience. The visual narrative blends sentimentality with spontaneity, celebrating the emotional richness of human relationships in a playful yet refined setting.
Adam Jones
x Uwe
Project
Content
* Hero Campaign Images
* Moving Image Assets
* Campaign Film
Concept
Brief
As part of a live brief in collaboration with designer Adam Jones, our group was tasked with developing a HERO campaign for the brand’s Spring/Summer 2023 collection. The objective was to authentically showcase both the collection and the brand’s narrative, with a strong emphasis on storytelling and the values of slow fashion.
Moving Image Assets
The images will be featured on the company's website and repurposed for promotional use across social media and other marketing materials.